Quad/Graphics has expanded its direct marketing personalization capabilities with the installation of a new Hewlett-Packard C800 four-color variable inkjet print module system in its Effingham, IL facility. With this technology, marketers now have even greater personalization options – including color images – to engage consumers in a variety of compelling direct mail formats.   “The art and science of data-driven personalization has become a prerequisite for direct mail marketers,” said Tim O...